Digital Marketing Growth Lab (“DMGL”, “we”, “us” or “our”) is operated by DIEGO ALEJANDRO MARTINEZ PUERTO, ABN 63 650 246 832.

We respect your privacy and are committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit our website, contact us, subscribe to communications or engage with our services.

Where the Privacy Act 1988 (Cth) applies to us, we handle personal information in accordance with the Australian Privacy Principles (“APPs”). We may also choose to follow these principles as a matter of good practice where the Act does not strictly require it.

1. What is personal information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.

It may include your name, email address, telephone number, job title, organisation and information you provide when contacting or working with us.

2. Information we collect

Depending on how you interact with DMGL, we may collect:

- Your name, email address, telephone number and other contact details.

- Your job title, organisation, industry and business location.

- Information about your business, objectives, challenges, customers, marketing activities or proposed project.

- Information submitted through website forms, questionnaires, discovery calls, emails or other communications.

- Records of meetings, correspondence, proposals and service enquiries.

- Marketing preferences, including whether you have agreed to receive communications from us.

- Technical information such as your IP address, device type, browser, referring website, approximate location and activity on our website.

- Information collected through cookies, analytics services, pixels and similar technologies.

- Billing, transaction and payment-related information where you purchase services from us. Payment card information may be processed directly by a third-party payment provider rather than stored by DMGL.

- Any other information you voluntarily provide.

We do not intentionally collect sensitive information unless it is reasonably necessary for a particular engagement and you have consented to its collection, or its collection is otherwise permitted by law.

Please do not submit confidential, sensitive or commercially restricted information through our general website contact form.

3. How we collect information

We may collect personal information:

- Directly from you when you complete a form, contact us, book a call, subscribe to communications or engage our services.

- During meetings, workshops, interviews, surveys or project delivery.

- From your organisation or authorised representatives.

- From publicly available sources, professional networks and business directories.

- Through our website, analytics technologies and cookies.

- From service providers, referral partners or platforms you use to communicate with us.

- Where otherwise permitted by law.

Where practicable, you may interact with us anonymously or using a pseudonym. However, we may need your identity and contact information to respond to an enquiry, prepare a proposal or provide services.

4. Why we collect and use personal information

We may collect, hold and use personal information to:

- Respond to enquiries and arrange consultations.

- Understand your business needs and assess whether DMGL is a suitable partner.

- Prepare proposals, scopes of work and recommendations.

- Provide strategy, research, consulting, experimentation, AI-enabled implementation and related services.

- Communicate with clients, prospects, suppliers and collaborators.

- Manage projects, accounts, payments and business records.

- Improve our services, website, content and customer experience.

- Conduct analytics, research and service development.

- Send marketing communications where we have consent or are otherwise permitted to do so.

- Protect our systems, investigate misuse and prevent fraud or security incidents.

- Comply with legal, regulatory, insurance and professional obligations.

- Exercise or defend our legal rights.

We will not use personal information for an unrelated purpose unless you consent or the use is otherwise permitted or required by law.

5. Artificial intelligence and automated tools

DMGL may use artificial intelligence and automation tools to support activities such as research, analysis, ideation, transcription, summarisation, content development, prototyping, workflow design and service delivery.

Where personal, confidential or client information may be processed using an AI-enabled provider, we take reasonable steps to:

- Limit the information to what is reasonably necessary.

- Remove or reduce identifying information where practicable.

- Use providers and account settings appropriate to the nature of the information.

- Apply human review to material recommendations and decisions.

- Comply with contractual confidentiality obligations and applicable law.

We do not intentionally enter sensitive or confidential client information into publicly available AI tools without appropriate authority and safeguards.

AI tools may produce incomplete, inaccurate or unexpected results. DMGL does not rely on automated processing alone to make decisions that have a legal or similarly significant effect on an individual.

6. When we disclose information

We may disclose personal information to:

- Employees, contractors and consultants who need it to perform work for DMGL.

- Website hosting, form, CRM, email, scheduling and marketing-platform providers.

- Cloud storage, collaboration, analytics, automation and AI technology providers.

- Professional advisers such as accountants, lawyers, insurers and auditors.

- Payment processors and financial institutions.

- Project partners and specialist suppliers involved in an engagement.

- Government agencies, courts, regulators or law-enforcement bodies where required or authorised by law.

- A purchaser, investor or adviser involved in a proposed sale, restructure or transfer of our business or assets.

- Other parties with your consent or as otherwise permitted by law.

We do not sell personal information.

Where a contractor or project partner receives client information, we take reasonable steps to limit access to what is required for their role.

7. Overseas disclosure

Some of our technology, cloud, analytics, automation and AI service providers may store or process information outside Australia.

The countries involved depend on the providers we use and may include the United States, countries within the European Union, the United Kingdom and other locations where those providers operate data centres or support services.

Where Australian privacy law applies, we take reasonable steps appropriate to the circumstances to ensure overseas recipients handle personal information consistently with applicable Australian privacy requirements.

However, overseas recipients may be subject to different privacy laws, and information may be accessible to foreign authorities where permitted by local law.

You may contact us for further information about the service providers relevant to your information.

8. Cookies and analytics

Our website may use cookies and similar technologies to:

- Make the website function correctly.

- Remember preferences.

- Understand how visitors use the website.

- Measure performance and marketing effectiveness.

- Improve content and user experience.

- Help us deliver or measure relevant advertising.

These technologies may collect technical information such as your IP address, device, browser, referring page and interactions with the website.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect how the website functions.

Where required, we will obtain consent before using non-essential cookies or similar tracking technologies.

9. Direct marketing

We may send you information about DMGL services, insights, events or opportunities where:

- You have expressly consented.

- Consent can reasonably be inferred from our relationship and the communication is relevant to you.

- The communication is otherwise permitted by law.

Commercial electronic messages will identify the sender and provide a clear way to unsubscribe.

You may withdraw your consent at any time by using the unsubscribe option in a message or contacting us. We will process electronic marketing unsubscribe requests within the period required by Australian law.

Unsubscribing from marketing will not prevent us from sending necessary administrative or service-related communications.

10. Storage, security and retention

We may hold personal information electronically or, occasionally, in physical records.

We take reasonable technical and organisational steps to protect information from loss, interference, misuse and unauthorised access, modification or disclosure. These measures may include access controls, authentication, secure cloud services, staff and contractor confidentiality obligations, backups and security monitoring.

No online transmission or storage system is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, to meet contractual and legal obligations, or to resolve disputes. When information is no longer required, we take reasonable steps to delete, destroy or de-identify it.

Where the Notifiable Data Breaches scheme applies, we will assess suspected eligible data breaches and notify affected individuals and the Office of the Australian Information Commissioner when required.

11. Accessing or correcting your information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete, out of date, irrelevant or misleading.

To make a request, contact us using the details below. We may need to verify your identity before responding.

We will respond within a reasonable period. In some circumstances, the law permits us to refuse access or correction. If that occurs, we will generally explain the reason and the available complaint options.

We do not ordinarily charge for making a request, although we may charge reasonable costs for providing access where permitted by law.

12. Privacy complaints

If you believe we have mishandled your personal information, please contact us and include:

- Your name and contact details.

- A description of your concern.

- Any relevant dates, communications or supporting information.

- The outcome you are seeking.

We will acknowledge your complaint and aim to respond within a reasonable period, ordinarily within 30 days.

If you are not satisfied with our response and the Privacy Act applies, you may contact the Office of the Australian Information Commissioner at [www.oaic.gov.au](https://www.oaic.gov.au).

13. Third-party websites

Our website may contain links to websites or services operated by other organisations. We are not responsible for their privacy practices, security or content. You should review the privacy policy of each third-party service you use.

14. Children

Our website and services are intended primarily for businesses and adults. We do not knowingly collect personal information from children under 16 without appropriate consent.

If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

15. Changes to this policy

We may update this Privacy Policy to reflect changes to our practices, technology or legal obligations.

The current version will be published on our website with its effective date. Material changes may also be communicated through other reasonable means.

16. Contact us

For privacy questions, requests or complaints, contact:

Privacy Officer

Digital Marketing Growth Lab

Operated by: DIEGO ALEJANDRO MARTINEZ PUERTO

ABN: 63 650 246 832

Email: contact@dmgrowthlab.com

Business address: 13 Moonda Grove, Cheltenham VIC 3192

Australia